SS24 | Rituals

SS24: Rituals sets out to empower a sisterhood of superpowered women…by which we mean you!

Inspired by the quintessential rose, the flower of England, Rituals serves as a tribute to our English heritage and a celebration of beauty, purpose and the transformative power of slow fashion, by weaving together ancient craftsmanship with a reverance for nature.

Rituals invites you to embrace a slower, more intentional lifestyle, prioritising your wellbeing and inner happiness. Inspired by a life-spanning love for English wildflower fields, our hand-painted floral prints are wearable works of art, and profess self-love and individuality. Our collection promises that you will make wearable memories whilst reconnecting with nature's wisdom.

Choose To Make Wearable Memories

Ada Dakin is a sustainably style conscious, slow fashion brand which sits amongst the hearts of the most magical muses who celebrate their uniqueness, adore planet earth and choose to invest in forever pieces.

We only produce items which are certain to be loved and cherished, so with a desire to pay homage to British talent and embrace slow fashion, each Ada Dakin garment plays its part in eliminating waste and overproduction from the fashion chain by being carefully handcrafted to order by local artisan dressmakers in the heart of East London. 

Nature serves as our muse, guiding our designs to be gentle on our planet. By utilising recycled, biodegradable, and deadstock fabrics and trims, we thoughtfully minimise our environmental footprint. Our commitment extends to our packaging, made of recycled materials and is home compostable.

A match made in heaven…Coco halter top in Wildflower and Chloe rosette in blush styled to London Springtime perfection by the gorgeous @lumi_lise • #iamada #adamuse #haltertop #rosette #sustainablestyle #summerstyle
Transform your Summer wardrobe with Becky in Wildflower. • The show-stopping vintage-inspired cape of your dreams ensures you’ll always bring planet-friendly main character energy to every event you attend! • On a mission to inspire t
Level 10 swooning over @thelondonchatter in our Lina bell sleeve floor length dress in Solstice print thanks to our ultimate triple collaboration with @therevivas • Staying true to our sustainable British roots, Lina is designed and produced on
Our bestselling Rose fluted sleeve floor length dress in Prairie print, worn to Springtime perfection by our ultimate #adamuse @daniellemariamills for her family christening. • ‘Just want to send you the biggest thank you. The dress was pe
Earth 🌍 Day • With 380 million tonnes of plastic being produced every year and the emergence of microplastics in our food chain, 2024’s theme of Planet v Plastics serves as a demand to safeguard the health of humans and the planet by endi